The Story behind rappid.

The idea of starting a running apparel brand first came up in 2023. But Kim and his partner Alex quickly realized that launching a brand without any visibility would be difficult in today’s world. As the 2024 European Football Championship approached, Kim decided to run from game to game — a project that unexpectedly gained attention and helped build the visibility they needed.

After that, things moved quickly.

Within just a few days, Kim and Alex began adjusting fits, sourcing materials, building a website, and settling on a name and logo. They had no clear idea whether anyone would actually be interested in rappid., but they decided to move forward anyway.

The first collection launched in November 2024. Fortunately, things fell into place. Interest grew, and with it new challenges arose — especially for a young brand: improving both quality and production capacity while staying grounded in their original idea.

rappid. aims to offer performance-focused gear that remains accessible for everyone. The products reflect a mindset shaped by personal development — the idea that by challenging yourself, you might also encourage others.

For Kim and Alex, rappid. has always been a collaborative project. Kim represents the brand in practice, while Alex brings in years of experience in design. Together, they shaped the product and guided it into production — step by step.

What’s Next for rappid.

For a long time, rappid. has been a two-person project – every step done by hand, every detail managed directly. Over the past months, that has become harder to sustain. To keep pushing things forward the right way, we’ve taken a first step: bringing in a new team member.

The focus now is to build smarter structures without losing what matters. We’re carefully looking for a trustworthy fulfillment partner – getting orders out quickly and reliably is non-negotiable. At the same time, we’re working on a broader product strategy: moving away from pure drop culture toward a more consistent and accessible lineup. That includes building a never out of stock core collection, and expanding into accessories like socks, beanies, and other essentials.

Another important step is a new project: a dedicated subline developed together with Kim, an ultrarunner. The goal is clear – top-tier performance gear built with high-class materials, shaped through multiple sample rounds. These pieces are meant to support real effort – the moments where 100% isn't enough. They’ll exist alongside the NOS collection, made to perform and made to last.

A lot is already in motion. The website has been reworked, a new story section is live, and more updates are already on the way – even as you are reading this.